Tuesday, March 5, 2013

Why do we need strategic planning for energy efficiency?

I  heard that there is another study on the national energy policy up to 2050 is being carried out now at the national level. Another consultant has been engaged to conduct the study and surely to come up with recommendations for the government to consider.

I support the effort and hopefully this time they will give due attention on the demand side of energy rather than only on supply side of energy alone.That have been so obvious in the past when any study carried out with regard to energy industry in Malaysia especially in electricity sector.


Why energy efficiency must be in covered in our national energy policy?

Before we discuss further on the above questions, below are some definitions that I sourced from Wikipedia which I believe are quite relevant to this topic

Sustainable Development
In 1987, the United Nations released the Brundtland Report, which included what is now one of the most widely recognized definitions: "Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs."

Sustainable energy is the sustainable provision of energy that meets the needs of the present without compromising the ability of future generations to meet their needs. Technologies that promote sustainable energy include renewable energy sources, such as hydroelectricity, solar energy, wind energy, wave power, geothermal energy, and tidal power, and also technologies designed to improve energy efficiency.

Energy efficiency and renewable energy are said to be the twin pillars of sustainable energy. Some ways in which sustainable energy has been defined are:
  • "Effectively, the provision of energy such that it meets the needs of the present without compromising the ability of future generations to meet their own needs. ...Sustainable Energy has two key components: renewable energy and energy efficiency." – Renewable Energy and Efficiency Partnership(British)
  • "Dynamic harmony between equitable availability of energy-intensive goods and services to all people and the preservation of the earth for future generations." And, "the solution will lie in finding sustainable energy sources and more efficient means of converting and utilizing energy." – Sustainable energy by J. W. Tester, et al., from MIT Press.
  • "Any energy generation, efficiency and  conservation source where: Resources are available to enable massive scaling to become a significant portion of energy generation, long term, preferably 100 years.." – Invest, a green technology non-profit organization.
  • "Energy which is replenishable within a human lifetime and causes no long-term damage to the environment." – Jamaica Sustainable Development Network
While policy makers in the government are still struggling to  have common ground in sustainable energy in Malaysia, across the business communities in  the private sector have already embarked on their sustainable energy initiatives strategically.

This is quite obvious especially among big corporate organizations and multinational companies operating in Malaysia where they have started years ago and already reaping the benefits of being the front runners in implementing sustainable energy practices and investments in their operations. A quick example that can be seen is due to the relatively low energy prices in Malaysia, they managed to improve much their profits significantly due to their energy efficient operations.

In many countries,sustainable energy efforts generally started with attention given to efficient utilization of their energy resources at the demand side or consumers.

In other words, energy already started to be treated as a first fuel instead of other actual fuels from fossil, renewable and other alternative sources.

Every single energy or fuel unit of quantity is saved  from any activity or operation  is actually can be a source of energy for other activities or operations .It means, more you save, more fuel can be used for other purposes instead of looking for additional sources of energy/fuel supply. 

It many countries that have been successful in their sustainable energy efforts, energy efficiency initiatives implemented through strategically planned actions and implementation frameworks.

Once the potentials from energy efficiency have been identified and then almost fully maximized, they enhance their sustainable energy efforts by looking into  other sources of cleaner and renewable sources to reduce dependence on  polluting and depleting fossil fuel sources.

What have made them successful? 
Many studies at these countries indicate some common elements. A top to bottom approach  and  the government lead by example initiatives have been some of the approaches. Energy efficiency has been taken as a strategic matter at the national level and included in their energy planning.That normally strengthened with strong  accountability by a dedicated agency and regulatory framework to ensure all that have been planned implemented according to the targeted timeline. 

To support all that and to make it technically and financially, feasible, well structured capacity building programs and variety of innovative financing mechanisms introduced to the market for industry players, consumers and financial institutions to participate. Along the line, on-going awareness and education programs have been  made available to ensure current and future generations  are and will look at energy efficiency as apart of their lifestyle and common practices.

Similar elements and evolution could also be seen in many private or government organizations that have been successfully implemented energy efficiency or sustainable energy programs as well.

Based on 2012 The Outlook for Energy: A View to 2040 by Exxon
  • Global energy demand will be about 30 percent higher in 2040 compared to 2010, as economic output more than doubles and prosperity expands across a world whose population will grow to nearly 9 billion people. Energy demand growth will slow as economies mature, efficiency gains accelerate and population growth moderates. By 2040, electricity generation will account for more than 40 percent of global energy consumption.
  • Gains in efficiency through energy-saving practices and technologies – such as hybrid vehicles and new, high efficiency natural gas power plants – will temper demand growth and curb emissions.
  • China’s drop in emissions will be brought about by many of the same trends at work today in the OECD. The biggest factor is improved efficiency: vehicles with better fuel economy, more efficient power plants and new technologies and practices that save energy across all end-use sectors.
  • Because of efficiency and a shift to lower-carbon fuels, from 2010 to 2040, the rate of increase in global CO2 emissions will be about half the rate of growth in global energy demand.


Based on findings in the report published  by Exxon, it is so obvious that energy efficiency is one of the key and important  factors in meeting our future energy needs and mitigating impacts from CO2 emission in the world in the way forward. Ignoring the facts on its importance of energy efficiency by not taking more concrete actions now, is equal to deny our future generation to have enough energy resources and environmentally safe environment to live with. They will inherit the world from us and it's up to us to something right about it now.

We just should not delay our actions to ensure sustainability of our energy resources and efforts to consume our energy efficiently either as individual, organization and most importantly as a country. More we wait, more we will lose the  opportunities to make it right and that definitely will affect us and future generations negatively in a long term. Why?

Because our indegenious energy sources are depleting and the costs to  explore to get new sources either from non renewable or renewable sources are not getting easier and we have to compete for them too.

Before I elaborate further on my views in the importance of strategic planning to ensure the sustainability of energy efficiency initiatives, I sourced some definitions of strategic planning itself as follows:
Wikipedia
Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action.
In many organizations, this is viewed as a process for determining where an organization is going over the next year or—more typically—3 to 5 years (long term), although some extend their vision to 20 years.

businessdictionary.com
Strategic planning is a Systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them. In contrast to long-term planning (which begins with the current status and lays down a path to meet estimated future needs), strategic planning begins with the desired-end and works backward to the current status. 

It may be a little bit difficult to convince policy and decision makers to integrate energy efficiency in their strategic planning if we look at energy efficiency at a stand alone subject matter.It need to be packaged together with bigger subject which sound and look more appealing to others.After all, energy efficiency is one of the key pillars in sustainable energy and sustainable energy is a concern of all including countries and business communities.

I read with a great interest at the analysis report by Accenture prepared for United Nation Global Impact titled Sustainable Energy For All: The Business Opportunity. This report highlights that under current Secretary General, United Nations is trying to mobilize private an public sectors and civil society  in a major Global initiative namely Sustainable Energy For All. The objectives to be achieved by 2030 from the initiative are to ensure universal energy access to modern energy services, doubling the rate of improvement in energy efficiency and doubling the share of renewable energy in global energy mix.
The summary of the objectives extracted from the report is shown below.




Another interesting source on how Sustainability has taken another level of attention from the highest level corporate leaders is The Business Case for
Corporate Sustainability Tools White Paper by Reg Shiverick, President, Dakota Software. Below are some of the highlights from the paper:

i)      In the Carbon Disclosure Project’s 2012 Global 500 Report, findings indicated that not only were S&P listed companies making progress in taking sustainability into account, but were doing so at a swift rate. The CDP designates a disclosure score to companies on a scale of 1 to 100, with 100 being the best. In the 2012 report, the average score had increased by 13%t to 70% in just one year. 52% of companies reported emission-reduction activities, compared to 35% in 2011. 73% of respondents had also incorporated climate change into business strategy, 65% had done so in 2011. Notable companies included Microsoft and UPS, both had a score of 99, Sempra Energy, 97, and Air Products and Chemicals, 95.
ii)          Wal-Mart, an often-cited leader in the drive for corporate sustainability, recently announced it would save $150 million thanks to sustainable initiatives like solar and wind energy, fuel cell installations and a zero waste program.
iii)  University of Missouri researchers found consumers would be more willing to pay between 15-20 % more for retail products from companies that support sustainable practices
iv)     In a 2012 survey by Ernst & Young, 66%of executives who were polled said they saw an increased amount of sustainability-related inquiries from investors in the past year.
v)         In a survey by the United Nations Global Compact of 766 CEOs worldwide, 93% of CEOs said sustainability issues will be a critical factor to the future success of their business. 91%  said they would employ various sustainable technologies like renewable energies in the next five years; 96% said sustainability should be fully integrated in business strategy; and 88% said sustainability should be integrated into the supply chain.

Findings and conclusions from those reports have clearly  indicated  that energy efficiency has been positioned among other things  at the highest level of business planning as it has started to be strategically packaged with more attractive subject which will draw more attention and actions. The global trends towards mitigating impacts through green movements and committment making it more pressing for any party for not participating.

As the closest example and reference on how energy efficiency has been implemented strategically from the top to bottom, I would like to draw our attention to Thailand although Thailand is a net oil importing country.

About 60 percent of the total commercial energy supply for Thailand have been imported. When they started their strategic actions for energy conservation , industrial, residential and commercial sectors have been the main important energy consumers and specifically targeted by the enforcement of the Energy Conservation Promotion Act (ECP Act).

To facilitate the implementation of energy conservation activities, an Energy Conservation Fund has been set up by the Act which has been  utilized to promote efficient uses of energy, development and uses of renewable energy, dissemination of energy conservation technologies and the environment protection. The Fund can is  be used to create public awareness and to administer the Act .

The fund would be allocated to financially support 3 main programs namely a Compulsory program, a Voluntary program, and a Complementary program.

The Compulsory Program covers the implementation of energy conservation activities in designated factories and buildings as stipulated by the Act as well as in selected medium size government buildings.
The Voluntary Program covers activities concerning new and renewable energy for rural and small industry, research and development and demonstration of technologies and energy conservation business facilitation for private sectors.
The Complementary Program covers activities concerning public relations, human resource development, and administration of the Act as well as monitoring the implementation of the Fund.

The figure below presented impacts achieved by Thailand from the strategically planned initiatives from the beginning and the following figure is the one that I  keep seeing it  for Malaysia year by year on BAU basis.


Trend on performance of energy consumption in  Thailand with strategically planned energy efficiency initiatives. The results clearly indicated significant reduction through performance measurement at the national level.
Trends on final energy use in Malaysia by sectors  with unclear goals and plans in energy efficiency initiatives

I don't want to elaborate more on how successful is Thailand since their efforts have been published and presented in many printed and online media and energy related events in Malaysia and at regional level.

Other than Thailand, more and more countries in this region such as Singapore, Vietnam and Indonesia have already started  to implement their own energy efficiency programs strategically and in more sustainable manners.

At the organizational level especially for energy intensive facilities, the analysis by Accenture from global market highlights the following conclusions.
  1. According to the recent United Nations Global Compact-Accenture CEO Study, 91 percent of CEOs will employ energy efficiency measures to address sustainability issues over the next five years.
  2. The potential energy savings for industry could equal the total annual electricity consumption of the US and China combined.
  3. To mitigate energy costs, companies from a range of industries can take basic actions,such as implementing enterprise energy management processes to better understand and manage energy use, which have the potential to drive 10-35% reductions in energy usage. Although results vary according to each industry,enterprise energy management can drive significant benefits to many sectors :
  • Mining sector: 10 - 15 % reductions in annual energy spending
  • Chemical sector: 10 -15% percent reductions in annual energy usage
  • Retail sector: 15-20% reductions in annual energy spending
  • Utilities sector: 20-25% reductions in annual energy usage
  • Business / public building portfolios: 25-35% reductions of energy and building maintenance costs

The above findings should be seen by Malaysian policy makers and  companies as potentials to be exploited in order to improve our competitiveness to compete at global scale. 


I heard it myself that some quarters trying to justify our inaction on energy efficiency for many years as compare to Thailand because we are an exporter of energy while Thailand has no choice since they a net oil importing country like Japan.

At then I came across a slide on oil and gas reserves in Malaysia and findings from a research by Asia Pacific Energy Research Centre(APERC) which shown in the following figures.


Oil and gas reserve for Malaysia

Forecast on Net Import/Export of energy for Malaysia by APERC.

Based on the information above, reserves for oil and gas in Malaysia would last for about 19 years and 36 years respectively more based on 2008 data while we are expected to become a net importer of oil in 2020 or earlier if the demands grow more than the growth rate estimated in the research by APEC.

My questions to those who feel so comfortable about being a net oil and gas exporting country now are:

1. ARE WE GOING TO WAIT UNTIL WE BECOME AN OIL AND GAS IMPORTING COUNTRY FOR US TO TAKE STRONG AND STRATEGIC ACTIONS?

2. WHAT IS SO WRONG ABOUT DOING IT FROM NOW WHEN THE BENEFITS DEFINITELY WILL MAKE US TO HAVE BETTER ADVANTAGES ECONOMICALLY AND SOCIALLY?

Another quarters keep saying that the solution for energy efficiency is very simple. Everyone will resort to implement energy efficiency automatically the moment we increase the energy price. To me these statements are absolutely irresponsible,  arrogant and just in denial mode to justify our inability to stand up and really do it. As a responsible government, strategies  and planned actions are required to prepare the consumers from all energy using sectors and also for the government to prepare itself with the approach to implement and later to measure the performance that is expected to be achived from the plan. Yes, may be we have been too comfortable too long until we become so convenient for not doing anything about it.

Japan, as a developed country did it for over 30 years until they reach the level of energy efficiency that they are today.It took them some time to get their people to be on the same page and later walk together with the government to achieve what is the best for the country including energy efficiency. Thailand started more than 15 years ago and now reaping the enormous benefits and still improving  but Malaysia is not  even dare to really start yet and looking for more reasons to delay or not doing it instead. 

My conclusions

  • We need a champion for this.Someone  who has the authorities, acessibility and passion  to convince the policy makers and then to the government to come up with more positive attitude towards the importance of energy efficiency through real actions for the country.
  • The project based and inconsistency in implementing energy efficiency will not result into significant results in a long term. Yes, Malaysia is a net oil  and gas exporting country but would that last for long enough for our own children and grandchildren? We should not continue living in denial that will finally leave us with no concrete actions taken while others are leaving us  further behind.
  • Energy efficiency is clearly an attractive option from sustainability and business perspectives. It will ensure the our efforts to prolong the availability of our energy resources and also able to create so much business potentials to grow our economy as well.This is exactly the main reason many economies have taken to so much efforts to look at  and implement energy efficiency as one of the important components in their future development at a country and organizational levels.
  • I remember meeting quite a number of companies, big and small which "screaming" and " crying" whenever any news on the increase of energy price popped up. I also remember we declared to the whole world that we are committed to reduce carbon dioxide intensity emission by 40% in 2020 but where is our concrete action for that? What are the meaning of all that if we continue looking at energy efficiency just as a topic that nice to be talked about but actions may not be necessary now.
  • It is good that we pay very much attention to technologies when we touch energy efficiency  topics but that need to be balanced with our attention to the strategic component of it in the way forward. Technologies will keep changing and without a long term plan and targets to be achieved, we may end up keep chasing technologies as we move on.
  • The study by this centralized agency hopefully will include energy efficiency at the demand side as  one of the key factors in developing our new energy policy because as long as our own policy makers at the country's administration and executive level (politicians) are not on the same page on this, we will continue moving forward with our Business-As-Usual attitude with our  future generation will have to pay the heavy price for our arrogance and ignorance many years ago and today.








Sunday, March 3, 2013

MY PATH IN ENERGY EFFICIENCY INDUSTRY

Some old and  new friends did ask  me...what is exactly I do for work or career...
Here is how I  describe it...
I graduated in Mechanical Engineering  from UNIVERSITI KEBANGSAAN MALAYSIA  in 1997.I started to specialize in energy efficiency and energy conservation since I started my career as an energy consulting engineer with a local and small consulting firm in Dec 1997. My first in energy efficiency job involved in energy auditing for intensive energy using facilities at building and industrial sectors, as a trainer in energy efficiency applications and also business development to secure clients for the firm.

Then after about 2 years , I left to join a multinational company which provided total facilities management services at a manufacturing facilities with the intention to get hands-on experience in actual operations of facilities equipment and applying my knowledge in energy efficiency to reduce energy costs.One more reason was, I did not feel good and comfortable to consult my clients and conducted training as a trainer  without me myself had the actual experiences in operation and applying what I recommended to them.

After about one and half year, I feel much better with some experiences that I acquired at site and  rejoined consulting services industry with a UK based company with a operational office in Penang which I was the pioneer to start the 2nd office in Penang after KL.

This was the period that I finally realized that I started to enjoy the  work as a consultant.Sharing  my experiences and knowledge to make my clients' operations to become more energy efficient where I managed to be involved directly from the beginning until the results achieved...the feeling was so great and I started to think on how could I could build my career further in the industry.

After sometime in the industry as a consultant and a service provider and then as a consultant again,  I felt that the energy efficiency industry was still not moving or grow as all of players like me would love to see.After some soul searching and sharing of industry's updates with the market and fellow industry players, I decided to find an opportunity to explore my energy efficiency career at a different platform, in the government.




That made me landed my career in Energy Commission in 2004.I started as an enforcement officer to enforce energy related laws in electricity sector before I finally  had the opportunity to head the energy efficiency unit from the end of 2007.In the government, I served in three different entities namely Energy Commission, Ministry of Energy, Green Technology and Water and Sustainable Energy Development Authority  but  I was still specialized in energy efficiency as my duties.




I started to really specialize in one subject matter in energy efficiency which is Sustainable Energy Management System after about 3 years since  I joined the government.I decided to pick one area after I was involved and exposed with so many other areas in energy efficiency friend such as regulatory, policy  development, technologies, capacity development and competencies,standard and labeling, fiscal incentives  and financing, technical project evaluation, promotion and awareness and etc. Combining all that will my hands-on experiences as energy efficiency industry player prior to that made me a very resourceful person as a government officer.That has created a very conducive and effective communications between me with other energy related government agencies, industry and professional associations and the general public and also  students at schools.




After about 8 years serving in the government, I rejoined the private sector as the industry player in early 2012. Now, with my business partners, I am trying to grow the energy efficiency industry as one of the expert services and technology solutions provider as a company and for fellow industry players through our  industry association, MAESCO.

So, what is exactly I am good at now after about 15 years of my career  energy efficiency field? Here they are in brief...

  • Sustainable energy management system- ISO50001 Standard, Strategic planning,development ,  implementation and performance monitoring
  • Energy management and energy eficienct technologies Capacity  development program design, development and implementation
  • Sustainable energy  policy studies, policy development and strategic planning and implementation plan  for organizations, state and national
  • Energy efficiency regulatory and financing options

Looking at the above, generally I do not  see myself as a technical expert despite my extensive experience and involvement in  various technical projects and assessment  in energy efficiency technologies and applications.
I am more of a strategist who is  looking  at the sustainability angle of energy efficiency at different levels and environment.



So, that is exactly what I have been doing and still do...what is exactly I am passionate to do and enjoy it so much for many many years... and I intend to move forward with it in my future.

Thursday, February 28, 2013

SUSTAINABILITY ACHIEVED VIA ENERGY EFFICIENCY PROGRAM: ACHIEVEMENTS AND IMPACTS

OVERALL CAMPAIGN ANALYSIS BY THE PR CONSULTANT : MING KH AND ASSOCIATES

Awareness Campaign

  • Energy efficiency as a topic is still low priority among the media and the general public

  • Chinese and English medium media are more supportive of the program with the BM papers not keen to carry the announcement during launch and updates of the SAVE Rebate Programme

  • Online thread such at Lowyat.net shows that some people are interested in the program but new homeowners are questioning why they are not eligible especially since they will be buying new appliances 
  • Advertising campaign was interesting and piqued interest in the program but due to budget, the burst was too short
  • Roadshows were effective in bringing the program to the grassroots and helped those who had trouble understanding the mechanics or had difficulty to print the voucher
  • Roadshows are more successful outside of Klang Valley with more visitors in the evening and weekends
  • Retailers’ training were helpful as an avenue for retailers to voice their grievances and clear doubts and misunderstandings
  • SAVE Media Visits did not happen because energy efficiency is not a hot topic and editors were not interested
  • Online presence should be continued as it is a viable channel to reach directly to the public and they are using it to clarify matters and seek for help when they encounter problem with the retailers

The SAVE Program

  • Malaysians will love to save energy but prefer methods that will be easier and one that doesn’t change their current lifestyle
  • Energy efficient appliances are still considered expensive even after the rebate
  • Most find the mechanics to claim the rebate cumbersome even with proper guidelines given across all channels
  • Some felt that the one-month period given to claim the rebate is too short and felt that they should be given a chance to re-print if they fail to claim it within the one-month period
  • Online thread also highlighted concerns that retail shops participating in the program is more expensive than other shops even after the rebate is given
  •  Payment hiccup at the start of the program forced many retailers to doubt the program and that affected the redemption of vouchers when some of them refuse to do so until after they are paid
  • Outstation retailers especially in the rural areas felt that the process was difficult
  • Different implementation across Tenaga Nasional Bhd, SESCO and SESB means there is no one-rule-fit-all
  • Example: Tenants are allowed to redeem the vouchers under TNB but they are not allowed to do so under SESCO (only owners are allowed)

  • PR campaign should have switched to general topic of energy efficiency earlier after interest in the SAVE Program died down

  • While general awareness was achieved, the advertising campaign should have had a stronger call to action during the initial launch


  • From the first round of advertisements, people were aware that saving energy = saving money but weren’t aware that they could do so through the rebate vouchers

  • With the limited budget, should have focused on a stronger campaign on radio to maximise budget instead of going for television


  • There were however good feedback on the TV advertisement as it was eye catching and different from the usual Government-related advertisements

FINDINGS FROM A MARKET SURVEY BY  AN EXTERNAL RESEARCH COMPANY 

Survey Forms SAVE Rebate Program Effectiveness was sent to domestic consumers who have used vouchers SAVE Program in Jan-Mar 2012.

SURVEY METHOD

The survey was separated into different parts, each part  with a focus on different aspects.
The last set of questions asked respondents to comment on whether the program should be continued and suggestions on how to improve.

Part 1: Awareness Campaign
This section emphasizes the level of awareness about the campaign entered. Options granted to enable the respondent to answer. The criteria include questions about
·         Do you know about the SAVE program;
·         How did you find out about this program, and
·         Based on your knowledge, what are the goals of this program.

Part 2: Facilities in Getting the Vouchers
Information for access to vouchers used for the survey to the respondent for the purpose of maintenance of facilities provided by the program administrator to consumers SAVE Program. Questions cover
·         From where did you get this rebate vouchers;
·         Have you had trouble finding a link to print your voucher at the SAVE program website;
·         Whether the information is too complicated to be filled, and
·         Do you have difficulty printing vouchers.

Part 3:Facilities in Using the Vouchers
Identified three questions to find out the effectiveness of the use of vouchers and the redemption of the respondent. Among the questions posed are:
·         Are the stores that participate in this program easily found and identified?;
·         Are the documents should be carried along while using the voucher encrypt your purchase?; and
·         Does the salesperson at the store allow you to create voucher redemption?.

Part 4:  Effects of Energy Efficient Equipment
Questions for this part  was to identify the impact on the use of vouchers and participation on the SAVE program of the respondent. Four (4) questions identified;
·         By differentiating the previous electricity bill electricity bills when you use a refrigerator or air conditioner energy efficient, is there any change in the use of electricity at home?;
·         Does the SAVE program to help you understand the concept of energy-efficient electrical appliances?;
·         Does the SAVE program to help you understand the benefits of choosing energy efficient equipment through the Energy Efficiency label?; and
·         Does this program make you more aware of energy conservation and efficiency practices at home?.

FINDINGS

The survey has revealed that 39% of those who responded on this program from the stores where they buy refrigerators and air conditioners, and this was followed by those who find through the newspaper (25%). Personal networks are also an important source of information, 15% of respondents said that they knew about the SAVE program through friends and relatives.

When asked about whether they know the reasons for the program, 37% said that it is to educate consumers about the importance of energy conservation and efficiency , while 32% said it was to provide rebates to homeowners, and the remaining 31% stating that it is to promote the use of energy-efficient products.

57% of respondents indicated that they have gotten their vouchers through the assistance of the dealers, while 39% of the SAVE website.

Although the majority did not have any major problems, a large minority (47%) have trouble finding a link to the voucher on the site, while 37% have difficulty understanding instructions and 47% had complications print them out.

For the convenience of using a voucher Moreover, 88% said that the stores that participate in this program easily found and identified. 80% of those surveyed revealed that their electricity consumption has gone down as a result of the SAVE program, while 93% indicated that it helped them understand the concept of energy efficiency.

Although there are still some issues that need to be associated with the SAVE program, such as making it easier for people to find and use the voucher, it can be categorized as a success.

This is reflected in how 97% of respondents said that this program should be continued. It is still early yet, and one would expect that by the time the next SEDA conducted studies, the results will be positive, if not better.



As at August 2011
As a whole, starting from the SAVE program launched until August 31, 2012, the estimated energy savings of 179.68 GWh and electricity bill savings of RM 39.17 million were achieved on the current number of units refrigerators and air conditioning, 5-star has sold either under the SAVE program or not .

The achievement of market share in the period July 7 to August 31, 2012 for refrigerators and air conditioners:
·         5-Star rated refrigerators: 242.3936 units (40.40%)
·         5-Star rated air conditioners: 159.102 units (26.52%)
·    Total energy savings was 246.42 GWh. Carbon savings of 167.5 million tons

Through achieving the market share, the rate of reduction of carbon dioxide (CO2) emissions
·         5-Star rated refrigerators: 41,646.06 tonnes
·         5-Star rated air conditioners: 82,335.29
  
For Energy Efficient Chiller
Total capacity of market share for chillers with performance in compliance with MS1525:2007 Standard at 39.2% or 80,611 RT

SAVE Rebate Program had positive responses from all parties that include manufacturers, retailers, the owners of private companies and the public.
The overall everyone was able to understand and familiarize themselves with the mechanism to get rebate vouchers from the online system and the purchase and subsequent use rebate voucher redemption by the seller for every voucher that is used by the buyer.

Level of awareness and knowledge about the importance of using energy efficient equipment should also be improved among the crowd which aside from being able to buy energy-efficient equipment at a cheaper price, its use will also save the cost of electricity bills in the long run, particularly if there is any increase in electricity tariffs implemented by the government.


We must thank every one and every party who has involved  and contributed to this success. It was a truly ONE MALAYSIA spirit to me throughout the whole process when everyone is giving their best shots, put aside all differences and committed to achieve goals that have been set in the program.

CONGRATULATION EVERYONE! IT WAS AN HONOUR TO KNOW AND WORKED WITH ALL OF YOU FOR BETTER MALAYSIA AND MALAYSIANS!


What’s next?

The  rebate programs under SAVE Program has been a huge success but the main concern now is how to sustain that momentum.There is suppose to be a law on Minimum Energy Performance Standard(MEPS) and EE labeling by 2013 to ensure  products with less energy efficient to be prohibited to enter the market which can be done through new regulations under Electricity Supply Act 1990.

This is where the clear policy on EE with specified targets is very crucial in  the way forward as projected in ETP  for Malaysia to become a developed country and high income economy by 2020.

However, as I mentioned in my previous posts...it has been a quiet year for EE lately and the ministry and agency which are responsible looking into does not look keen  to carry this forward...we will see...and as always...this is not look urgent to them too